How to use Instagram for Business and make it viral!

How to use Instagram for Business and make it viral!

December 17, 2018 Uncategorized 0
How to use Instagram for Business

How to use Instagram for Business and make it viral in Malaysia!

The current trending social media app is Instagram. How to use Instagram for Business and make it viral! Instagram is a mobile photo editing and sharing an app that saw its user base reach 600 million in December 2016. (Record base Constant contact us based company). If you are not using this social media for your business then you are left behind.

The big players and small players are already on Instagram, especially those have a very attractive visual. The fashion industry, Make up an industry, The media, The big brands, and Designer items are a natural fit. Like Facebook or Twitter, Instagram now has business-specific profiles.

Gone the days where brands rush to place their ads in Magazine or
newspaper. Now every single brand is joining all the social network platform. I am sure a lot of the old school seller’s will be wondering why these big brands are rushing to be noticed on Instagram? Let us enlighten you Why to use Instagram for business:-

  • Instagram is very easy to use and its fully visual and colorful
  • We can tell a story through visual on Instagram
  • Instagram uses mobile, and that’s what we want.

 

After test and measure all our strategic, we have shortlisted 5 strategic which works the best:-

1. Using Images for storytelling, not just blasting your brands

We are going to talk about Starbucks here, I am sure you all will see plenty of their cup/mug images on their post, they focus mainly on what people are doing while having their coffee. Example, people will be read the

ing book, they will be working with their laptop or even chilling at the beach. This is exactly what we want, be subtle and focus on your customer rather than your brand.

2. Make sure you know why you are posting the post.

Create a storyboard and post those images which will explain your story. Don’t just simply post anything, because that will not bring any advantage to the business/brand. No matter which category of your post, post only something that has relevant and important and always have a plan behind each post.

3. Don’t post to often in a day

You can post a couple of times a day, but not many times, when you post many times and flood your followers feed they will un-follow you. To find out the exact right amount to post, it will take a bit of trial and error as it depends on your audience. We would suggest post only three times a day. You can use apps like Canva, Photogrid, Picframe and many other apps to create a photo collage or some photo effect, this will draw follows to your Instagram account.

4. If possible have one name for all the business account you have in social media

Having one name in all the social media will help you in two ways. Firstly, it will be easy for the customer to find your business in all the social media and if there is a need to do a research about your business they will know how to look for you. Secondly, this will make hashtag creation and usage more effective. Assuming someone Hashtag your page on Instagram, chances of it appearing on Facebook, Twitter or Linked-In is very high.

5. Hashtag ‘D” thing in social media

Always remember to create a hashtag for your brands or business. You can search for “Best Hashtag for {your industry}” in Google and choose some of it, at least post 10-20 hashtags. 

Under the search area in that particular social media when someone search using those hashtags your business name will appear because you have those hashtags.

Bottom line: As the old proverb goes—a picture is worth 1,000 words. It’s still true today, but with Instagram, a picture may also be worth 1,000 “likes,” retweets, and shares!

Now how to start this new venture:-

1. Get used to the apps

Firstly, do a test and measure on your profile page first, take some pictures and use some filter and play with the features. Once you are familiar with the apps you can create a business page,

2. Connect your Facebook business page with Instagram page

This will make it easy for you to share your photos or story in both the platform. This will also make your Facebook fans to like your Instagram account quicker.

3. Exploit the Instagram video function

In Instagram people like drama, they like motion and feel. Make use of the function to create more engagement for that post In addition to its standard video function, Instagram has recently rolled-out their live video function, allowing anyone to create and share live videos that are only viewable for as long as you are filming.

4. Hashtags

Now getting into the Instagram game is all about hashtags. Choose the appropriate hashtags which are suitable for your business or brands.  Make sure, when using hashtags, that you are only using ones that relate to the photo/business/brands and help your target audience find your photos easily.

When you post the same image at Facebook ensures don’t overload you hashtag there. Use every social media correctly to gain the maximum results.

5. Running a photo contest will make your follower number increase tremendously

Get your audience on Facebook to take an image and use the hashtag you assign for the contest, and by them doing it you will be getting more hit on your Instagram. This is a great and cheaper way to bring your Facebook fans over to your new Instagram account.

6.  Use it as a social network

Like any other social media page, engagement is the keyword word for our account.  Every post, every image, try to make it as exciting as possible and must engage with your audience and their friends. You can start with liking and commenting on others photos too because it increases the chances of your business being found on Instagram. In Instagram follow those who follow you and your network will
grow automatically.

If this objective is very vital to you then take these tips seriously!

7. Use Instagram and show your own personality

Post images of what is behind the scene, how you make your products, who is your team, your workstation, show your customers(with their permission), be personal because people like to see the real you.

 

Grow your Instagram account in 2019 with all the tips we have shared.

 

Happy  Instagraming.

 

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