Geared towards Digitalization for Outstanding Branding
“Geared towards Digitalization for Outstanding Branding”
Do you realize every time when you are scrolling on your social media, only certain advertisements will appear?
In the last decade or so, the world has shown a paradigm shift from analogue to digital. People nowadays are consuming all kinds of online information.
With everything moving towards digital, business owners also need to find ways to ensure their business is seen digitally. This is to avoid losing out to competitors, and the only way you can focus on the Goal “Geared towards Digitalization for Outstanding Branding”.
In this era when online has become a norm, digital marketing is the best way for businesses to reach out to targeted customers. While it is undeniable traditional or offline marketing is an effective way to generate leads. This trend is surely changing because everything is moving towards becoming digital.
More and more businesses are shifting their marketing budgets from traditional marketing to Digital Marketing. In comparison to traditional marketing such as print marketing and advertising on TV and radio, Digital Marketing is cheaper, easier to set up, run and monitor and the results are trackable and measurable in a way that non-digital marketing can’t offer.
What is digital marketing actually?
Digital marketing is a term used to describe all the marketing activities that use an electronic device or the Internet to promote our business. These cover a spectrum of different types of online marketing from content marketing, social media marketing, search engine optimization and beyond.
To give a better understanding of Digital Marketing, this article will give an idea of the different types of marketing that fall under the umbrella of Digital Marketing. Of course, there is not a need to use all of them but getting a brief understanding will help you.
Content Marketing or we can also call it Content Creation is not so much about directly marketing products and services to customers, but rather focuses on creating valuable and enriching content for our target audience. This must have a specific goal such as to provide quality information and create followers to your brand which then drive profitable customer action.
In general, content marketing is part of every other Digital Marketing activity such as social media marketing, email marketing and SEO, the reason being quality content is the core of every marketing activity. The aim of content marketing is to promote a business brand by providing enriching and engaging information without any aim to sell anything behind the post.
Some examples of content marketing include infographics, case studies, blog posts, podcasts, and e-books. How does content marketing help to boost followers exactly? Through blogs posts, articles, and videos, you share meaningful and purposeful content which then build up a loyal customer base that trusts your brand and will regularly visit your site for content.
Content Creation the main focus, for us to achieve our goal of “Geared towards Digitalization for Outstanding Branding”. To create meaningful content that is informative about your business or industry, it is important to listen to your customer needs and produce what they want, because your content must be share-worthy and speaks to their needs. This will then help to drive traffic to your site and potentially more business.
Do check out our Youtube channel to see more about Content Marketing.
Social Media Marketing (SOCMED)
Facebook, Instagram, Linked In and YouTube are some of the ever-growing social media platforms. This platform is widely used by businesses to go online and to grow their following and reach a whole new pool of potential customers. With over 2.7 billion monthly active users, Facebook is the largest social network worldwide. Hence, using Facebook is one of the most effective ways for businesses to connect with their customers and reach out to potential customers.
Social media marketing is an effective way for businesses to increase exposure and build meaningful relationships with their customers. This platform enables the business to share valuable content, engaging in conversations with customers and listening to what they have to say. Dependent on business type, different business types suit different social media platforms. Facebook would be suitable for all business types, but LinkedIn would be more suitable for B2B. Instagram would be ideal for a business with lots of visual and Youtube will be suitable for foodie Industries.
How does social media marketing work? Through campaigns and targeted ads, the goal is to grow your following on social media in the hopes of gaining more business through these platforms. Platforms such as Facebook collect data about users likes and interests, as well as personal factors like age, location etc. All this information is available to Facebook business users to create targeted ads to appear on a select demographic’s news feed. These ads can then be used to promote products, services or entice users to ‘like’, “Comment” or “Share” your page, keeping them up to date with your posts.
These are a super-effective way of getting the message across because it creates an emotional connection with the audience. Besides, video is also much more interesting compared to reading just some text or even a picture. It is always encouraged that business owners utilize video marketing because of its effectiveness. Videos can be in any forms, whether short clip or longer format, educational or entertaining, pre-recorded or streamed live.
Streaming live videos is also a great way to connect and interact with your audience and customers. Nowadays, all major platforms such as Facebook, Instagram, Youtube and LinkedIn are pushing video so that your video content able to get more reach and engagement and rank higher in search engine results. Hence, it is wise for business owners to fully utilized video creation to obtain higher engagement with customers. Despite its advantages, it is important that the videos created able to grab people’s attention in just a few seconds to avoid them losing interest.
Search Engine Optimization-Geared towards Digitalization
Search Engine Optimization or SEO is the process of getting quality traffic from free, organic search results on search engines, like Google or Bing. SEO is essential if you aim to generate more business from online searches. It is one of the most important types of digital marketing because, without SEO, people will not be able to find your business on the internet.
Why? Because many people do not bother scrolling to page 2 of search engines. It is important to utilized SEO to rank your Business Website on the first page of Google. By making your article SEO COmpliance you will be able to be on the first page.
You can use this strategy to fulfil the objective of “Geared towards Digitalization for Outstanding Branding” easier.
The core foundation of any SEO strategy is keywords. Keywords are words that prospective customers are highly likely to use when making a search query in a search engine.
Instant Messaging Marketing-Geared towards Digitalization
AS per our understanding, Instant messaging is most often used to connect with family and friends. It’s not true, we use Instant Messaging for business so we can send out information and messages faster.
This type of communication makes interaction and connection easier and faster. Entrepreneurs can create a group or broadcast a message to their target audience. This allows them to pass the most relevant messages according to the segmentation.
In Instant messaging, we have identified 3 apps, WhatsApp is the number one effective Instant Messaging marketing tool.
With Facebook Messenger with 1.3 billion active users and WeChat with a few hundred million users.
Pay-Per-Click Advertising-Geared towards Digitalization
Pay-per-click or PPC is a type of paid search. It is a method of advertising where marketers pay a fee every time people click on their ads. SEO obtains traffic organically. PPC is the easier way to get to the top of the search by paying ads.
The cost of each ad, also known as cost per click (CPC) depends on the competition of selected keywords and the quality score of the website. Most business owners use PPC as a short-term solution to boost revenue, especially during seasonal promotions or to shift products.
Search Engine Marketing-Geared towards Digitalization
To put it simply, Search Engine Marketing or SEM is marketing covering both PPC and SEO work. Some marketers combine both SEO and PPC to effectively bring more traffic to the business website via search engines.
By allocating budget to run paid with unpaid means of advertising, you will be able to drive quality traffic.
When doing SEO or PPC, ensure to get the proper keywords that are relevant to your business’s services and products. How do we recognize paid and nonpaid search results in Google? Paid search results have little signs “Ad” at the beginning of the URL. When we do pay ads, the visibility of our website gets better.
I am very sure you are clear now on how to bring get you and your business Geared towards Digitalization.