Facebook Marketing trends In Selangor-Revised 2019
Understanding Facebook Marketing trends In Selangor-Revised 2019 is very important
Use the new tips and increase your sales by triple the amount.
With 1.09 billion people logging in daily (a 16% increase year-over-year), it’s still the most popular social network around. Not to mention, Facebook owns 77% of all social logins. (Quoted by Hotspot Academy)
It is true that many younger generations are switching to Instagram and Snapchat, Facebook still remains the No. 1 Money making social media. Taking the step to understand Facebook Marketing trends In Selangor-Revised 2019 will help you plan your strategy better and effective.
If you want your business’ content to reach customers effectively, having a presence on Facebook are the uttermost important. Only having a presence does not guarantee you sales or engagement. You must plan a creative marketing strategy that can attract and engage visitors. This will drive them to your website, and the possibilities to convert them into leads is very high (and, eventually, customers). By now you will know optimizing your presence and understanding Facebook Marketing trends In Selangor-Revised 2019 is a very vital business.
Facebook Marketing trends In Selangor-Revised 2019 is conducted thru Zoom session, so everyone will be able to join us from anywhere with us. Been in this Online Business, I know how frustrating it is to learn all the various social networks functions, especially when they keep changing those add, remove and modify button very frequently.
Do your selling on a Business Page, not Personal Profile (Facebook Marketing trends In Selangor-Revised 2019)
In order to run a legitimate business on Facebook, you must have a Business Page. Nothing is complicated about a Page, it looks similar to a profile but it has a more professional look and extra tools for your business/brands/organizations. Once you set up your page you must grow your audience, they can click the “Like” button and add your page as their Favorite. By doing this, they will not miss out on any updates from your page.
Not only will this maximize Facebook’s business potential for you, but it’s actually against Facebook’s Terms of Service to use a personal account to represent something other than that person, as a business. Doing it right by knowing and understanding Facebook Marketing trends In Selangor-Revised 2019
Create a “username”. This will ensure your page link is clean and visible.
When you first create the Business Page, Facebook will give you a randomly assigned number and URL, like facebook.com/pages/yourbusiness/123456789. To make your Page more shareable and easier to find, you must create a “username”. You can find this option in the “About” section. After you create the “username”, your page will look clean and professional like this: – e.g., http://www.facebook.com/mentorshipdm.
Create a logo and upload it to the Profile Picture of the Page.
Create a logo or get a designer to create for you a logo that represents your business/brands/organization. This will make your visit recognize easily. Familiarity is very important, especially in Facebook Search. Your profile image is pictured at the top of your Facebook Page and is also the thumbnail image that gets displayed next to all your Facebook Page updates, so choose wisely. Makeover for your Facebook business page is the most important Facebook marketing trends.
When choosing a photo, keep in mind that Facebook requires your profile picture to be 180 pixels by 180 pixels (even though the image will display as 160 pixels by 160 pixels on desktop computers).
To beautify your page, please create a few cover photo using any Apps and create a slide show.
We recommend you use www.canva.com to create your cover photo. Facebook’s page Cover Photo requires having a format of 851 x 315. This is placed at the top of your business Page. Make it outstanding, because this is the first thing your audience will see when they land on your page. Once you are familiar will all the apps and functions you can now create a video and load it at the Cover Photo area on your Business Page. This will give you more Traction. People like to see an object that’s moving
Optimize your cover photo for the right dimensions: 851 pixels wide and 315 pixels tall for desktop, 640 pixels wide by 360 pixels tall for mobile. If your uploaded a smaller image than these dimensions, Facebook will stretch it to fit – the image will not be clear
Optimize your “About” session-Facebook Marketing trends In Selangor-Revised 2019
Your “About” segment is one of the principal places individuals will look when they land on your Page. Individuals what to know your identity and what is your offer, so be imaginative, quick and painless,
Make sure to improve the review area on the left half of your page with a brief yet enlightening duplicate to give guests a feeling of what your Page and your business are about before they choose to Like you. This duplicate will get pulled from the “Short Description” you give inside your full “About” tab.
To alter your own “About” tab, tap on it, and drift over the area you’d like to alter and tap the pencil symbol
Earn the “Very responsive to messages” badge-
Facebook Marketing trends In Selangor-Revised 2019
If you respond quickly to most users who send you messages on Facebook, then you can earn what Facebook calls a “Very responsive to messages” badge. You’ll earn a “Very responsive to messages” badge below your Page’s cover photo if you have a response rate of 90% and a response time of 15 minutes over the last seven days
If you’re not very responsive to messages, nothing will appear. So, while it’s not the end of the world if you don’t respond, having that badge lets users know your business is listening and cares about their needs.
The “Milestones” feature lets you highlight some of your business’s biggest accomplishments, like award wins, product releases, major events, or other accolades. Recent milestones will be posted to your Timeline, and users will be able to find them later under your “About” tab.
Choose a call-to-action button.
Facebook added a very handy feature in December 2014: the option to place a simple call-to-action button at the top of your Facebook Page.
You can choose from seven pre-made button options (“Sign Up,” “Shop Now,” “Contact Us,” “Book Now,” “Use App,” Watch Video,” and “Play Game”) and link it to any website that aligns with your business goals.
Create custom page tabs.
By default, your page tabs are set as Timeline, About, Photos, Likes and More. But Facebook lets you create and leverage custom tabs — which are basically like landing pages within your Facebook Page or calls-to-action where you can feature anything from case studies to marketing offers to other promotions you’re running.
Prioritize quality over quantity
Here are two questions we hear a lot: How often should I post to Facebook? Will posting more frequently will help me reach more people?
In short, the answer is no. At the end of the day, how visible your posts are in people’s News Feeds all comes down to the quality of your posts. These algorithms are meant to filter out the irrelevant and poor quality posts so that the highest-quality stuff is what gets through and gets shown to users.
So don’t overwhelm your customers with content on Facebook, and be selective about what you’re publishing. Spend more time crafting better Facebook posts, and less time crafting a lot of Facebook posts. Remember: It’s a marketer’s job to post content to social that’s interesting, entertaining, helpful, and/or relevant to the audience.
Post at the best times for your audience-Facebook Marketing trends In Selangor-Revised 2019
Another common question: When’s the best time to post to Facebook? Unfortunately, there’s no perfect answer — different businesses may find different days and times work best for them. Timing often depends on what your target audience uses Facebook for, the region(s) you’re targeting, the content of your post (e.g. funny or serious), and your goals (e.g. clicks versus shares), and so on.
That being said, there is data out there on optimal times to post on Facebook:
- The best time to post on Facebook is 3:00 p.m. on Wednesday. Other optimal times include 12:00–1:00 p.m. on Saturdays and Sundays and 1:00–4:00 p.m. on Thursdays and Fridays.
- Engagement rates are 18% higher on Thursdays and Fridays, and weekdays from 1:00–4:00 p.m. tend to see the highest clickthrough rates. On Fridays, Facebook uses spikes by 10%. Since people tend to be happier on Fridays, Neil Patel suggests posting funny or upbeat content to match your audience’s mood.
- The worst times to post on Facebook are weekends before 8:00 a.m. and after 8:00 p.m., according to SurePayroll’s research.
Think of this data as a general guideline, and use it to help you find the optimal posting times for your business.
Remove links from your post copy.
Keep your copy succinct by removing the horrendously long URL you’re sharing from the text in your post.
Your post real estate is precious, and you want to ensure any characters employed are purely for the sake of sparking a reader’s attention. Plus, any user can click on the generated thumbnail or title for that URL to navigate to the blog post, web page, or any URL you’re linking to — so no need to include it in the copy of your post as well.
Post your most compelling visual content-
Facebook Marketing trends In Selangor-Revised 2019
Facebook’s new timeline page design emphasis on visual content like images and videos. Facebook posts with images see 2.3 X more engagement than posts without images. One study found that Facebook posts with photos saw the most engagement.
That’s why posting compelling visual content is one of the most important things you can do to improve your Facebook strategy. Use this to your advantage by posting your best visual content to your Facebook Page, or making more of an effort to make the content you already create more visual. (Click here to download 100+ social media image templates for free.)
A successful social strategy will often include photos, videos, and screenshots of infographics or other graphs. In addition to being fun to look at, it’s important that your visual content be compelling and relevant to your audience.
Another reason to post lots of visual content? It’ll help auto-populate the “Photos” and “Videos” tabs, which are automatically added to every Facebook Page. You want those to be rife with visual content when people click on them.
Make sure your images are properly formatted.
Don’t just post images for the sake of posting images. To give your users the best experience possible, you need to optimize your images for Facebook so that they’re the right sizes and dimensions.
Below are a few of the most common Facebook image sizes.
- Cover photo: 851 px wide by 315 px tall
- Profile image: 180 px wide by 180 px tall
- Highlighted image: 1200 px wide by 717 px tall
- Shared image: 1200 px wide by 630 px tall
- Shared link thumbnail image: 1200 px wide by 627 px tall
Post videos, especially live videos.
The Facebook algorithm knows that people like watching videos. The number of people watching video content is rapidly increasing. The amount of average daily video views on Facebook doubled from four billion video views per day to eight billion.
Facebook is continuing to tweak how the algorithm measures people’s interesting video content on Facebook, but the main takeaway is to make your videos as visually engaging as possible, the first 3 min is vital.
Why? Because although all videos on Facebook autoplay in people’s News Feeds, they’re on mute until the viewer manually turns the volume on. The more visually engaging your video, the more you can entice people to stick around.
Getting people to spend more time watching your video will help your video rank higher in the News Feed. User engagement with a video includes spending time watching the video, turning on the audio, switching to full-screen mode, or enabling high definition.
Use Facebook Insights.
Facebook Insights is Facebook’s internal analytics tool right that helps you measure and analyze your Facebook presence. The tool provides Facebook page administrators with analytics data about Page visits and engagement, which can help you understand which content is and isn’t engaging to your fans.
Access your page’s Insights here, or by clicking into the ‘Admin Panel’ on your Page.
Schedule posts in advance.
Scrambling for Facebook content is not a new phenomenon. We have meetings. We run late. Things come up. That’s why you’ll want to use the publishing tool-creator studio app on Facebook to schedule your Facebook and Instagram posts.
You can fill it in on the same day and time every single week to prep for the following week’s social media content.
Don’t get caught in the trap of turning your page into a robot, and make sure you’re actively engaging with your fans, too.
Add Facebook social media buttons to your blog and website.
Adding Facebook social media buttons will help encourage visitors who are on your website to also connect and interact with you on Facebook, as well as spread your content and expand its reach.
The Facebook Follow Button lets you expand your Facebook reach by making it easy for your site visitors to Like your business’ Facebook Page with just one click. It displays your page’s number of Likes, as well as the faces of people who already like your page.
The Facebook Like Box lets you promote your business’s Facebook Page on your website and blog, highlight other users who have already Liked your page, display your follower count, and feature recent posts on your page. With just one click, people can Like your business Page — without leaving your site.
Subscribe to Facebook’s Official Blog for future announcements from Facebook.
Give yourself a competitive edge by staying on top of the latest announcements from Facebook such as new features and tools by subscribing to the official Facebook Blog.
Choose the right advertising tool. (Probably the Ads Manager.)
Facebook offers users two different tools for creating a paid ad: the Ads Manager. The Power Editor is usually best for larger advertisers looking for more precise control over many campaigns. If that doesn’t sound like you, the Ads Manager works great for most companies. Figure out which is best for your business based on your company size and the number of ads you plan to run.
Use Audience Insights to learn about your audience.
The best Facebook ads are high-quality, relevant ads that fit seamlessly into the user’s environment on Facebook. Look at Audience details using Insights reports, you can find this on the menu on your page name ” Insights”.
The tool will help you target your ads more effectively and learn about your audience.
The data can help you build stronger buyer personas
Create more compelling content
Uncover some gems for your competitive research.
Test multiple versions of a single ad.
Running a single campaign will:
1. Limit the finding of your audience
2. Optimizing your ads
3. Determiningwhich ads work best for your business.
You must be willing to run multiple campaigns to test and experiment with different parts of a single campaign. Your Campaign must run min 21 days the first time you run it.
Test your targeting first, using a simple advertisement and basic image, suggest the Brian Carter for Convince & Convert. “There are usually at least five to ten ways you could target your prospects,” he says. “Find one or two audiences that convert best at the lowest cost per lead.”
In order to reach and test a wider audience, you’re going to have to invest money in your campaign. The folks at BuzzSumo suggest that number be in the thousands. The reason for this? Facebook ads reward you for testing more ads and targets. Whereas cost-per-click doesn’t change much when you’re advertising on Google or LinkedIn. Facebook ads cost a lot less if you’re diligently testing them.
Then, you can test the creative side of the ad, including images, headlines, and body text.