Facebook Marketing trends In Selangor

Facebook Marketing trends In Selangor

August 25, 2020 Uncategorized 0
Facebook Marketing trends In Selangor

Understanding Facebook Marketing trends In Selangor

Use the new tips and increase your sales by triple the amount.

With 1.09 billion people logging in daily (a 16% increase year-over-year), it’s still the most popular social network. Not to mention, Facebook owns 77% of all social logins. (Quoted by Hotspot Academy)

Many younger generations are switching to Instagram and Snapchat, but Facebook remains the No. 1 Money making social media. Taking the step to understand Facebook Marketing will help you plan your strategy better and more effectively.

If you want your business’ content to reach customers effectively, having a presence on Facebook is of the uttermost importance. Only having a presence does not guarantee you sales or engagement. You must plan a creative marketing strategy that can attract and engage visitors. This will drive them to your website, and the possibility of converting them into leads is very high (and, eventually, customers). By now, you will know optimizing your presence and understanding Facebook Marketing trends In Selangor is a very vital business.

Facebook Marketing is conducted thru the Zoom session so that everyone can join us from anywhere with us. Being in this Online Business, I know how frustrating it is to learn various social network functions, especially when they keep changing that dashboard and frequently removing and modifying buttons.

Facebook Marketing Trend in Selangor

Facebook Marketing – Sell on a Business Page, not a Personal Profile

You must have a Business Page to run a legitimate business on Facebook. Nothing is complicated about a Page, it looks similar to a profile, but it has a more professional look and extra tools for your business/brands/organizations. Once you set up your page, you must grow your audience; they can click the “Like” button and add your page as their Favorite. By doing this, they will not miss any updates from your business pages.

Not only will this maximize Facebook’s business potential for you, but it’s actually against Facebook’s Terms of Service to use a personal account to represent something other than that person as a business. Doing it right by knowing and understanding Facebook Marketing trends In Selangor.

Create a “username”. This will ensure your page link is clean and visible.

When creating the Business Page, Facebook will give you a randomly assigned number and URL, like facebook.com/pages/yourbusiness/123456789. To make your Page more shareable and easier to find, you must create a “username”. You can find this option in the “About” section. After you create the “username”, your page will look clean and professional like this: – e.g., http://www.facebook.com/mentorshipdm.

Create a logo and upload it to the Profile Picture of the Page.

Create a logo or get a designer to create one representing your business/brands/organization. This will make your visit recognize easily. Familiarity is critical, especially in Facebook searches. Your profile image is pictured at the top of your Facebook Page, and the thumbnail image gets displayed next to all your Facebook Page updates, so choose wisely. Makeover for your Facebook business page is the fundamental activity to be completed on your Facebook marketing.

When choosing a photo, remember that Facebook requires your profile picture to be 180 pixels by 180 pixels (even though the image will display as 160 pixels by 160 pixels on desktop computers).

To beautify your page, please create a few cover photos using any Apps and a slide show.

We recommend you use www.canva.com to create your cover photo. Facebook’s page Cover Photo requires a format of 851 x 315. This is placed at the top of your business Page.  Make it outstanding because this is the first thing your audience will see when they land on your page.  The cover photo is like a billboard, don’t miss the opportunity to show yourself there.

Optimize your cover photo for the correct dimensions: 851 pixels wide and 315 pixels tall for desktop, 640 pixels wide by 360 pixels tall for mobile. If you’ve uploaded a smaller image than these dimensions, Facebook will stretch it to fit – the images will not be clear.

 

Optimize your “About” session-Facebook Marketing trends In Selangor-Revised 2022

Your “About” segment is one of the principal places individuals will look when they land on your Page. Individuals what to know their identity and what your offer is, so be imaginative, quick and painless,

Make sure to improve the review area on the left half of your page with a brief yet enlightening duplicate to give guests a feeling of what your Page and your business are about before they choose to Like you. This duplicate will be pulled from the “Short Description” you give in your full “About” tab.

To alter your own “About” tab, tap on it, drift over to the area you’d like to alter and tap the pencil symbol

Earn the “Very responsive to messages” badge-

Facebook Marketing trends In Selangor-Revised 22

If you respond quickly to most users who send you messages on Facebook, you can earn what Facebook calls a “Very responsive to messages” badge. You’ll earn a “Very responsive to messages” badge below your Page’s cover photo if you have a response rate of 90% and a response time of 15 minutes over the last seven days.

If you’re not very responsive to messages, nothing will appear. So, while it’s not the end of the world if you don’t respond, having that badge lets users know your business is listening and cares about their needs.

Add milestones

The “Milestones” feature highlights your business’s biggest accomplishments, like award wins, product releases, major events, or other accolades. Recent milestones will be posted to your Timeline, and users can find them later under your “About” tab.

Choose a call-to-action button.

Facebook added a very handy feature in December 2014: the option to place a simple call-to-action button at the top of your Facebook Page.

You can choose from seven pre-made button options (“Sign Up,” “Shop Now,” “Contact Us,” “Book Now,” “Use App,” Watch Video,” and “Play Game”) and link it to any website that aligns with your business goals.

Create custom page tabs.

Your page tabs are set as Timeline, About, Photos, Likes and More by default. But Facebook lets you create and leverage custom tabs — which are basically like landing pages within your Facebook Page or calls-to-action where you can feature anything from case studies to marketing offers to other promotions you’re running.

Prioritize quality over quantity.

Here are two questions we hear a lot: How often should I post on Facebook? Will posting more frequently will help me reach more people?

In short, the answer is no. At the end of the day, how visible your posts are in people’s News Feeds all comes down to the quality of your posts. These algorithms filter out irrelevant and poor-quality posts so that the highest-quality stuff gets through and gets shown to users.

So don’t overwhelm your customers with content on Facebook, and be selective about what you’re publishing. Spend more time crafting better Facebook posts and less time crafting many Facebook posts. Remember: It’s a marketer’s job to post content to social that’s interesting, entertaining, helpful, and/or relevant to the audience.

Facebook Marketing Trend in Selangor

Post at the best times for your audience-Facebook Marketing trends In Selangor-Revised 2022

Another common question: When’s the best time to post on Facebook? Unfortunately, there’s no perfect answer — different businesses may find different days and times work best for them. Timing often depends on what your target audience uses Facebook for, the region(s) you’re targeting, the content of your post (e.g. funny or serious), your goals (e.g. clicks versus shares), and so on.

That being said, there is data out there on optimal times to post on Facebook:

  • The best time to post on Facebook is 3:00 p.m. on Wednesday. Other optimal times include 12:00–1:00 p.m. on Saturdays and Sundays and 1:00–4:00 p.m. on Thursdays and Fridays.
  • Engagement rates are 18% higher on Thursdays and Fridays, and weekdays from 1:00–4:00 p.m. tend to see the highest clickthrough rates. On Fridays, Facebook uses spikes by 10%. Since people tend to be happier on Fridays, Neil Patel suggests posting funny or upbeat content to match your audience’s mood.
  • The worst times to post on Facebook are weekends before 8:00 a.m. and after 8:00 p.m., according to SurePayroll’s research.

Think of this data as a general guideline, and use it to help you find the optimal posting times for your business.

Remove links from your post copy.

Keep your copy brief by removing the horrendously long URL you share from the text in your post.

Your post on real estate is precious, and you want to ensure any characters employed are purely for sparking a reader’s attention. Plus, any user can click on the generated thumbnail or title for that URL to navigate to the blog post, web page, or any URL you’re linking to — so there is no need to include it in the copy of your post as well.

Post your most compelling visual content-

Facebook Marketing trends In Selangor-Revised 2022

Facebook’s new timeline page design emphasises visual content like images and videos. Facebook posts with images see 2.3 X more engagement than posts without images. One study found that Facebook posts with photos saw the most engagement.

That’s why posting compelling visual content is one of the most important things you can do to improve your Facebook strategy. Use this to your advantage by posting your best visual content to your Facebook Page or making more of an effort to make the content you already create more visual.

A successful social strategy will often include photos, videos, and screenshots of infographics or other graphs. In addition to being fun to look at, your visual content must be compelling and relevant to your audience.

Another reason to post lots of visual content? It’ll help auto-populate the “Photos” and “Videos” tabs automatically added to every Facebook Page. You want those to be rife with visual content when people click on them.

Make sure your images are correctly formatted.

Don’t just post images for the sake of posting pictures. To give your users the best experience possible, you need to optimize your images for Facebook so they’re the correct sizes and dimensions.

Below are a few of the most common Facebook image sizes.

  • Cover photo: 851 px wide by 315 px tall
  • Profile image: 180 px wide by 180 px tall
  • Highlighted image: 1200 px wide by 717 px tall
  • Shared image: 1200 px wide by 630 px tall
  • Shared link thumbnail image: 1200 px wide by 627 px tall

Post videos, especially live videos.

The Facebook algorithm knows that people like watching videos. The number of people watching video content is rapidly increasing. The average daily video views on Facebook doubled from four billion video views per day to eight billion.

Facebook is continuing to tweak how the algorithm measures people’s interesting video content on Facebook. The main takeaway is to make your videos as visually engaging as possible; the first 3 minutes are vital.

Why? Because although all videos on Facebook autoplay in people’s News Feeds, they’re on mute until the viewer manually turns the volume on. The more visually engaging your video, the more you can entice people to stick around.

Getting people to spend more time watching your video will help your video rank higher in the News Feed. User engagement with a video includes watching the video, turning on the audio, switching to full-screen mode, or enabling high definition.

Use Facebook Insights.

Facebook Insights is Facebook’s internal analytics tool that helps you measure and analyze your Facebook presence. The tool provides Facebook page administrators with analytics data about Page visits and engagement, which can help you understand which content is and isn’t engaging to your fans.

Access your page’s Insights here, or click on the ‘Admin Panel’ on your Page.

Schedule posts in advance.

Scrambling for Facebook content is not a new phenomenon. We have meetings. We run late. Things come up. That’s why you’ll want to use the publishing tool-creator studio app on Facebook to schedule your Facebook and Instagram posts.

You can fill it in on the same day and time every week to prep for the following week’s social media content.

Don’t get caught in the trap of turning your page into a robot; make sure you’re actively engaging with your fans, too.

Add Facebook social media buttons to your blog and website.

Adding Facebook social media buttons will help encourage visitors to your website to connect and interact with you on Facebook and spread your content and expand its reach.

The Facebook Follow Button lets you expand your Facebook reach by making it easy for your site visitors to Like your business’ Facebook Page with just one click. It displays your page’s number of Likes and the faces of people who already like your page.

The Facebook Like Box lets you promote your business’s Facebook Page on your website and blog, highlight other users who have already Liked your page, display your follower count, and feature recent posts on your page. With just one click, people can Like your business Page — without leaving your site.

Facebook Marketing Trend in Selangor

Subscribe to Facebook’s Official Blog for future announcements from Facebook.

By subscribing to the official Facebook Blog, you can give yourself a competitive edge by staying on top of the latest announcements from Facebook, such as new features and tools.

Choose the right advertising tool. (Probably the Ads Manager.)

Facebook offers users two tools for creating a paid ad: the Ads Manager. The Power Editor is usually best for larger advertisers seeking more precise control over many campaigns. If that doesn’t sound like you, the Ads Manager works great for most companies. Determine which is best for your business based on your size and the number of ads you plan to run.

Use Audience Insights to learn about your audience.

The best Facebook ads are high-quality, relevant ads that fit seamlessly into the user’s environment on Facebook. Look at Audience details using Insights reports; you can find this on the menu on your page named ” Insights”.

The tool will help you target your ads more effectively and learn about your audience.
How?
The data can help you build more robust buyer personas
Create more compelling content
Uncover some gems for your competitive research.

Test multiple versions of a single ad.

Running a single campaign will:
1. Limit the finding of your audience
2. Optimizing your ads
3. Determining which ads work best for your business.

You must be willing to run multiple campaigns to test and experiment with different parts of a single campaign. Your Campaign must run min 21 days the first time you run it.

Test your targeting first, using a simple advertisement and basic image; suggest Brian Carter for Convince & Convert. “There are usually at least five to ten ways you could target your prospects,” he says. “Find one or two audiences that convert best at the lowest cost per lead.”

You must invest money in your campaign to reach and test a wider audience. The folks at BuzzSumo suggest that number be in the thousands. The reason for this? Facebook ads reward you for testing more ads and targets. At the same time, cost-per-click doesn’t change much when you’re advertising on Google or LinkedIn. Facebook ads cost a lot less if you’re diligently testing them.

Then, you can test the creative side of the ad, including images, headlines, and body text.

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